Un-Marketing

A few years ago I came across the Time Movie and have been a fan of Scott Stratton’s ever since. Of course, it doesn’t hurt that he’s a fellow Canadian! Scott was a champion of “engagement marketing” long before it was fashionable, and he’s just recently released a book called “UnMarketing: Stop Marketing. Start Engaging.“. … Continued

POMWOMI Challenge #2 – Meet Mary

This is Mary LeBeau, our second POMWOMI challenger. I met her at a Business Networking breakfast, and as no one else had taken us up on our offer of a free set-up, we offered it to her. Mary is starting up a gift basket and personal shopping business. It’s called “Le Beautique” – a clever … Continued

POMWOMI Challenge, Week 4

So, this is the final week of detailed reporting on Stan Dunster’s Accountability Coach business for our POMWOMI Challenge. We’ll now give you monthly updates, instead of weekly, so you can see how things are progressing. This past week we’ve been tweaking Stan’s followers on Twitter. We’re working to find him a solid group of … Continued

7 Ways to Ensure Great Tweets Without Stress!

So, you have your Twitter account. You’ve posted some great tweets, found a few followers, and now are ready to move forward, but you find that you’re just staring at the computer wondering what to post. Not many people are interested in your lunch or the TV program you’re watching. How can you come up … Continued

POMWOMI Challenge – Stan Dunster – Week 3

So, here we are on week three already! So what’s been happening? We’ve got Stan’s blog posts programed to post every Wednesday, starting tomorrow. You can catch them here: Stan’s Blog We’ve been working on Stan’s Twitter page. As I mentioned earlier, Stan is NOT computer savvy, and Twitter is still a bit of a … Continued

Social Media Bible

I wanted to bring another book to the attention of those who are social media beginners. The “Social Media Bible: Tactics, Tools, and Strategies for Business Success” is a great place to start if you have no idea about what you’re doing. The Social Media Bible is kind of a “dummies” version, written for those who … Continued

POMWOMI Challenge – Stan Dunster, Week 2

Here we are at the beginning of our second week of working with Stan Dunster in the great POMWOMI Challenge! Stan kept up with his homework, and, as promised, we have spent the week doing keyword research, and busily setting up his sites. Here’s what we have so far: A new website: www.standunster.ca A new … Continued

Social Media Overwhelm

It’s all well and good to talk about the importance of social media for your business, however, unless you go about it the right way, you will be so overwhelmed you won’t be able to manage it. Here are some tips: Make sure  you know what your ultimate goal is: more clients? more visibility? more … Continued

POMWOMI – Meet Stan!

Welcome to the POMWOMI challenge!  I want to introduce you to our first client:  Stan Dunster. Stan is a retired, award-winning high-school teacher and world traveler.  He’s been married for 51 years (!!), has four kids, and 5 grandkids.  He is passionate about goal setting, and has just completed his second life-coaching certification program.  He … Continued

Trust Agents

Keeping up with the ever-changing field of social media takes some work.  Basically, it’s all just a big experiment, and if you’re going to make it work, you have to stay on your toes.  In addition to keeping an eye on what’s going on in my own social media efforts, participating in numerous discussions, reading … Continued