Posts Categorized: General Marketing

It’s All About the Culture

I have the privilege of spending a great deal of time with solo-preneurs and small business owners. I love their passion and enthusiasm, and I love their hard work ethic. If there’s one issue I see over and over in their marketing, it’s the distinct lack of “culture”. Now that’s a nice, trendy word, but… Read more »

Small and Narrow

Many of the small business owners I’ve spoken to lately have a similar problem to me.  When asked “What do you have to offer?” they have a long and lovely list of things they can offer and/or do.  And they want the very best for these people so they blurt out the whole list.  However, their enthusiasm and their choice… Read more »

The Art of Conversation

Author: Darlene Hull Imagine you’re a guest at a lovely cocktail party. You see dozens of people you know – some personal friends, some co-workers and business associates, and you flitter in and out of conversations that are short, lively, entertaining, and delightful. The next morning you show up at your local coffee bar, and… Read more »

Happy Birthday!

Author: Darlene Hull Everybody loves a party, right? Everyone loves to feel special! Your client is no different, and here’s an incredibly simple way to do it: send a birthday card. I mean, think about it, when you go to your email inbox you’re overwhelmed, and you probably delete a lot more than you read,… Read more »

What sells? Benefits? Features? Or?

Author: Darlene Hull Why do people buy what you sell? Do you know? It’s a pretty important question to ask yourself. If you don’t know why people buy what you sell, you won’t know how to sell! It’s a common fact that people are less interested in the features of a product than in the… Read more »

Great Questions for Building Your Business

Author: Darlene Hull One of the best tools you can use for expanding your business and making a true impact is a great question. So often we’re focused on pushing our message out there rather than pulling our clients in. What we want is to really hear what our clients are saying, understand clearly what… Read more »

SMI Sneak Peek 2: Three Strategies for Finally Getting Results on LinkedIn

Author: Darlene Hull Following on from my last post, here’s another sneak peek into the quality of teaching that you’ll be seeing at the Social Media Intensive. This time from Josh Turner who’ll be doing the segment on LinkedIn: 3 Strategies for Finally Getting Results on LinkedIn 1. Optimize Your LinkedIn Profile Recently a marketing… Read more »

Great New Learning Opportunity!

Author: Darlene Hull If you’re interested in learning a bit more about social media for your business, and you want more than theory, let me introduce you to Social Media Intensive – a 6 hour webinar over two days that will knock your socks off. This week I’m going to be giving you a few… Read more »

What Does “Engagement” Mean, Anyway?

Author: Darlene Hull The social media buzz-word of the day is “engagement”. We’re always being told that to be effective on social media we need to “engage”. But what exactly does that mean and how do we do it? First of all let me say that social media engagement is NOT stopping by a new… Read more »

Making Money with Social Media

Author: Darlene Hull (photo credit http://www.scottliddell.com) The best test for social media effectiveness in business is hearing the cash register ring. Many people are great at “doing social media” but if the cash register isn’t ringing, there’s a problem. Here are some things you can try with your own social media to hear that lovely… Read more »