This Week in Social Media

Hi everyone! Here’s this week’s list of what’s been going on in social media this past week or so!  Pour yourself a cup of coffee, get yourself a comfy chair and let’s dive in! Social Media News: The Real Reasons LinkedIn Acquired Lynda Facebook Testing Sidebar Status Interesting Data Showing The Worldwide Social Media Trends … Continued

It’s All About the Culture

I have the privilege of spending a great deal of time with solo-preneurs and small business owners. I love their passion and enthusiasm, and I love their hard work ethic. If there’s one issue I see over and over in their marketing, it’s the distinct lack of “culture”. Now that’s a nice, trendy word, but … Continued

This Week in Social Media

So, here are thing things going on in the social media world this week! What’s new and changing? F8: Facebook Unveils Messenger Platform, Businesses on Messenger Instagram Launches Layout: How Marketers Will Use the New App Social Media Marketing: 5 Reasons Why Every Business Must Embrace Social Media [INFOGRAPHIC] Why You Should Be Building Trust, … Continued

LinkedIn Power Profiles

My blog is a little late today because I wanted to offer you something special! I have a great little video that I just created called LinkedIn Power Profiles. This past week many people have asked me how to get good traction from LinkedIn. Last week I had the privilege of teaching a group of … Continued

This Week in Social Media

Social media changes faster than Calgary’s weather.  It’s hard, even for me, to keep up with what’s going on.  So I thought I’d gather any social media news together once a week to help us all stay caught up so we can do our very best at getting the word out there about our business! … Continued

The Art of Conversation

Author: Darlene Hull Imagine you’re a guest at a lovely cocktail party. You see dozens of people you know – some personal friends, some co-workers and business associates, and you flitter in and out of conversations that are short, lively, entertaining, and delightful. The next morning you show up at your local coffee bar, and … Continued

Social Media or Scam-Media?

Author: Darlene Hull Ok, this is a bit of an awkward post to write, but I feel so strongly that it needs to be written, that I’m going to take the risk. Because I do social media management/strategy/training I often meet people who say “I tried that and it didn’t work”.  The truth is, they … Continued

Ack! What Should I Post? Here are 52 Things to Post on Social Media!

Author: Darlene Hull It’s early morning, and you’re panicking, looking at a blank status update for your Facebook page, cursor blinking.  As a business owner, what can you possibly put in there that will be interesting, engaging, informative, and entertaining for your followers?  What can you post that will grow your business? Social media is all about great conversation … Continued

Why YOU should be on Google+

Author: Darlene Hull As a busy business owner, the last thing we want to hear is that we need to be on yet another social media platform. Normally, I’d say forget about it, because the action is still alive and well on the current Facebook/LinkedIn/Twitter/Pinterest platforms. However, the new Google+ is making me take a … Continued

The All New Twitter!

Author: Darlene Hull Well, Twitter came out with a bang on Tuesday! Lots of interesting stuff happening there. One of the most exciting changes is the new header! Now it’s big and bold and wonderful. You have a ton of options here!   Here at HotSpot we’ve been busy revamping our own Twitter header, and … Continued